With the implementation of a significant capability to their latest version of their iPhone, Apple may have redefined online search and forever changed the way we as consumers seek out businesses in our local areas. If you’re a business owner or strive to be found online, this is a change that you should be taking very seriously.

Siri is a digitally voice commanded virtual personal assistant with numerous abilities. For the purposes of this post, we’re going to talk about the features that will have a direct effect on your business being found by your prospective customer now and in the future. Keep in mind that Android (Google’s mobile operating system for smart phones) and Windows mobile operating systems already have abilities that are inferior but similar in some ways to what Siri has and are planning even more advanced capabilities. In the long run, Siri represents a capability that will be ubiquitous to all smart phones within the next couple of years.

Siri (and similar future platforms) will affect your business in the following ways:

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