Your insurance agency may be a small fish in a big pond, but that doesn’t mean you have to be fodder for the bigger fish. With the right approach to raising the profile of your business, you can stand out from the crowd and gain more customers. It doesn’t have to cost you a fortune either! There are a few things you can do to promote your own insurance agency that won’t require a lot of expertise or too much time, and there are options that are better left to professional services. The most successful small insurance agencies on record are those that apply a combination of self-promotion and the services of a professional marketing firm.

What You Can Do

What you can do as a small business owner however is to focus on a local target audience. This means that you need to know who is in need of your product in your area and advertise primarily to them. Even better is to communicate directly with your current customers. Ask them specifically what their preferred method of communication is, especially which online channels they use more often. Are they regular Facebook or Twitter users, or do they prefer contact by email or the personal touch of a telephone call? Such knowledge can help you to better identify where to find new customers.

What You Should Leave to the Experts

The business of online marketing is an extremely competitive one; particularly within the insurance industry. There are thousands of smaller insurance agencies all fighting for a piece of the pie that the larger corporations dominate. Achieving a readily visible online presence and a prominent position in Google search results can be virtually impossible without an intimate understanding of how search engine results are achieved. It’s much more complicated and involved than just having the right keywords on your web pages.

An online presence is established by supplying a consistent, almost daily supply of accurate and useful information to your customers. Consumers these days do most of their shopping online and want to be both entertained and educated. Regular Blogging, Video Production, Facebook posting, and Tweeting are vital to being noticed in the vast amount of traffic online. This is a tall order for any single person, and without experience or the knowledge of where and how to post your online media, you’re simply wasting your resources and valuable time.

Specialized marketing agencies such as my firm Business Listing Center work with small to medium sized insurance agencies, and we’ve been successful in helping them bring in more business through our extensive knowledge of search engine optimization and partnership with Google. As a certified Google partner, my firm has the track records to showcase our skills for any independent or captive agency.