It’s never a good feeling for a business to get a negative review. However, it can be a golden opportunity to show that you care about your customers and want to work with them to achieve their satisfaction. This is not the case when the negative reviews are posted by internet trolls.

What is an Internet Troll?

You may not realize that there are people trolling the internet just looking for the opportunity to offer a negative review. They may or may not even be a customer. Their focus is to spread bad news about a company or product even if it is not true. Since reviews are based on personal opinion, they are seldom required to be substantiated. Potential customers may believe the negative information and be deterred from making a purchase or hiring the services of a company.
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Many insurance companies know the importance of having a website to enhance their online presence. Unfortunately, they don’t realize what features their websites need so they choose a low-cost design company or worse yet, do it themselves with a free site. When they don’t get any traffic, they don’t understand why. Here are four reasons your website is worse than having none at all.

Their websites are outdated.

A website that hasn’t been updated in years is worthless to you. No one is going to visit it and most people don’t even know it exists. Using the latest technology and adding fresh content is essential to keep Google and your visitors happy.

Updating your website also means ensuring that it is mobile friendly. With more people accessing the internet from smartphones and tablets, if your site is slow running, doesn’t load properly or isn’t easy to view on a mobile device, you will lose out.

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