Picking the right SEO firm and marketing plan for your online endeavours can be a particularly difficult challenge if you’re working for or are running an insurance agency. I consult to a number of insurance agents and through my lead generation program, I probably speak to at least 200 insurance professionals a month. More than most SEO practitioners out there. I’m aware of the many challenges captive and independent agents deal with on a daily basis in terms of getting their business more local exposure.

Before we get too deep into this post, I want make one thing clear. I’ve tried to make this post as light and as succinct as possible. If we were to get into the “nitty gritty” of every situation, this post would extend to a multi-post series. If you have specific questions or concerns, pick up the phone and call me and I’ll be happy to help you with any questions you have about this post or issues you have with marketing your insurance agency locally.

Let’s get to it. (more…)